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Real Estate
Staging
Stagers
Know How To Get You ‘Moving’ too !
Real Estate
Staging® is
rapidly gaining popularity across the country with owners, agents
and builders. It is the process of preparing
any
home for the real estate market, so that it
sells quickly and for the best price. Cottage or mansion, ‘hot or
cold’ market, occupied or vacant –it doesn’t matter.
Across the country, our homes are usually our biggest investment and
our
greatest
opportunity
to make large
sums of money.
Real Estate Staging®
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Staging doesn't have to involve lots of work or expense.
Look what adding a couple of chairs, pillows and a lamp can do for this
foyer. How Welcoming!
When the prospective buyer pulls up to the
driveway
and then walks through the front door, that
first impression is critical. If they don’t like what they see on
the outside, you’ll never get them inside. And buyers need to start
making an emotional connection to the home as soon as they open the
front door. Many ‘yes’ or ‘no’ decisions are made within those
first few minutes. Why risk losing a potential sale because of
something you didn’t know about
or didn’t think mattered.
Quite simply, if you want to sell your home as
quickly as possible and for the best price,
then it needs to look its absolute best—every time it is shown. A
Real Estate Stager® can help you get it there by reviewing your home
with an objective
“buyer’s eye”,
comparing it to a proven set of guidelines and making the necessary
customized, for- your- home, changes so that it sells for the
highest price in the shortest amount of time.
Example of
Staging®
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“The way we live “ |

“The way we sell” |
Stagers® know that for a successful sale,
a house needs to appeal to the greatest number of potential buyers.
A professional stager® will inspect the entire property, starting at
the curb and including the back yard, basement, attic, garage and
any outbuildings. Inside, we work to create an atmosphere and style
that feels inviting and comfortable to agents and buyers. Yes,
agents need to get excited about showing your home to their clients!
Staging® can do that!
Real Estate agents can usually make
suggestions about a few items
that need to be taken care of, but often may
not want to be totally truthful with the owner, for fear of
offending or jeopardizing their agent/seller relationship. It’s
unfortunate, but true. And videos and lists just aren’t as
effective as a real, live, personal “staging® coach” whose only
interest is to be sure your house looks its best, every time it is
shown.
Once a home has been Staged® by an Accredited
Staging Professional™,
then it can be signed and marketed as a Staged® Home. This tells
all the agents and prospective buyers that this home is
ready for it’s close up and ready to sell.
Call now to have Room Works be your stage®
coach!
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“The way
you live in your home and the way you market and sell your
house are two different things”. ~
Barb Schwarz, creator of the concept of setting the stage® to
sell your home.
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But I already cleaned
and organized, can’t you tell”?
As an owner, it’s very difficult
to be totally objective about your personal belongings. Many items
that make your home cozy and comfortable for living, can be a
hindrance when selling. Buyers won’t think about making an offer
until they can “mentally move in”. That is why it is so necessary
to minimize the personality of the owners in the home so the buyers
can envision their things in the house and themselves living there.
The buyer’s hopes, dreams and images of life
in their ‘new home’ (your old house) are absolutely critical for the
buying decision and are easily destroyed by too much clutter, dark
and dated rooms, or closets and cupboards that are jammed full. Many
buyers want houses that are move-in ready and will simply move-on to
the next house that suits them better.
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See what
Professional Staging has done for these homes.
These aren't just rooms to view, they're rooms you can see yourself
living in! |
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Empty houses are just as hard for buyers to
visualize living in as well. They may
seem more spacious but can also be very cold and uninviting. Empty
homes need small vignettes or mini room settings brought in to help
generate the buyer’s imagination. Often, just a few well placed
items are all it takes. It is also possible to rent furnishings
where desired or needed to sell a property.
Homes that are staged® by an
Accredited Staging Professional™
look better than the competition by being clean, neutral, clutter
free with few distractions, de-personalized and often rearranged or
furnished to be more open, inviting and spacious. They look better
in print, brochures, and on the internet. The typical responses from
my clients, after a staging, are “I love living in this space now.”
Or, “This is great, it only takes me 15 minutes to straighten up the
house”. That always makes me smile!
Staged® Homes sell faster and/or
for more money in today's market.
Quiz Time:
Staging®
By Staging® your house, you get…
(Choose the
correct phrases)
Visit our
Service and Fees page for more information.
"Tracy I just have to tell you I'm absolutely thrilled. I
can't tell you how excited I am and how thrilled I am with
the house. My aunt recently came to visit with me and she
had seen the house before. She couldn't believe how
different the house is! Thank you -Thank You so much! "
R.W. Offer before the first open house with 2 backups.
"Thank You for making my house look so pretty. I never
really knew what I wanted to do with it." J.D. |
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